While many online marketers struggle to build a successful business, mine grows almost effortlessly. I'm going to share with you today the "rare" tools that I use to make that happen.
Briefly, my seldom-used tools are: actually caring about your customers; a lot of actual customer contact; and giving them tremendous value. Please allow me to provide examples of how to actually implement each. I'll use examples from my own business so that you can see how EASY they are to implement.
Rarely-Used Tool Number One - Actually caring about your customers:
I've witnessed scams where retirees invested thousands of dollars in programs where they were told that all they needed to do was plug in traffic. Then they were offered this plug-in traffic for a few thousand dollars more. In every case, that untargeted traffic failed to produce many... if any... sales.
Having a HUGE list, I've often been phoned and asked to promote a program with a mailing or two to my list. I've been told that I just needed to plug into the system, allow them to "mine" my list, and they would build me a nice residual income. Ideal prospects from my list would identify themselves, they'd be signed up under me, and I could just sit back and collect the passive income.
I've seen this scenario in action before, so I do KNOW that this would generate a nice passive income stream for me. However, I also know that many of those recruited would not fare nearly as well. So, I've turned down all such offers.
Actually caring about your customers also often means telling customers NOT to buy some hot new product.
During many product launches, my customers have emailed me and asked if I felt that a given product was right for them. They often asked me at the same time if I had an affiliate url (if I had not actively promoted it to them). As often as not, I've advised them not to buy the product. If one of your customers hasn't even finished going through the last major product that they purchased, perhaps you should advise them the same.
Rarely-Used Tool Number Two - Lots of actual customer contact:
First of all, realize that people buy from those that they know, like, and trust. Part of that puzzle is allowing them to feel that they know you. Online, one of the most effective tools for facilitating this is actually allowing them to speak to you, or at least hear your voice.
I accomplish this by "investing" 90 minutes of my time each week in a free networking and brainstorming call. The calls are actually very little work because other experts gladly join these calls and contribute freely.
Most Saturdays, between 11:00am and 12:30pm CST, I host these free networking and brainstorming calls. These calls are designed to allow my subscribers, clients, and contacts to connect, and also to help everyone involved improve their online marketing.
Some weeks we do reviews of 2-3 websites. Other weeks we have open Q&A. Other weeks I have "featured" guests, or I do a semi-lecture.
When we do website reviews, I email everyone slated to be on the call with a list of the sites, so that they can look at the sites before the call. Then everyone is free to offer their constructive feedback during the call.
One recent call was an all-open-discussion call. Topics covered included: methods and tools for combating or preventing email spam; the pros and cons of using private label articles, and ways to use them effectively; search engine optimization issues; and third-party credit card processors. As you might imagine, it was a very constructive call. All of these free networking and brainstorming calls have been very well-received. They all build customer relations, and they all allow existing and future client to connect with me (and each other) on a deeper level.
By the way, you can register for these call, get call-in details, and get instructions on how to submit your site for a free review at: http://williecrawford.com/free-brainstorming-calls.html
Another "almost effortless" customer contact tool involves sending many clients birthday or holiday cards. This shows them that you think of them as more than just a source of sales. We enter many customers, whose birth dates we have, into a database. Then we get an automated reminder a few days before, but the system can be set to automatically send them a card.
I use a system called "Send Out Cards" for this. This system allows me to send the same card to a batch of customers, or send a unique card to select customers. For those that get the "same" card, the card is still personalized with the customers' information. The system allows you to indicated where personal data, such as names, children's names, etc., should be inserted. The system can be completely automated (like an autoresponder) if you choose.
I send these fully-personalized cards, semi-automatically, for about $1 each (including first-class postage).
By the way, these are real, printed, full-color greeting cards, that you send right from your computer desktop. You can check out the system that I use for this at: http://SendOutCards.com/willie
Rarely-Used Tool Number Three - Deliver tremendous value:
My mentors often use the phrase "under-promise and over-deliver." This is just the opposite of what you see most hypey marketers doing today.
However, this is fairly easy to do. In fact, all of the things I mentioned above are a part of that formula.
This can be accomplished by giving customers numerous unannounced gifts with an order. It can also be in the form of making sure that every product you sell is worth many times what you charge for it.
Yes, value is in the eyes of the beholder. However, you can and should examine every product that you're considering offering to your customers very carefully. If, when examining a product, you feel that you would not be absolutely thrilled if you personally had purchased it from someone else, then you should not offer that product to your customers.
Go back and study each of the tools and techniques outlined above. They are very powerful, and really do require very little effort. Used correctly, they will endear you to your customers, and allow your business to grow at a mind-boggling pace. Look for similar things that you can start doing in your business today.
Willie Crawford serves as a consultant, mentor, and confidant to some of Internet marketing's top income earners. You can tap into his 9 years of online experience and million-dollar, success-creating advice at http://BlueprintToInternetMarketingSuccess.com
Kamis, 06 November 2008
The 7 Secrets of Internet Marketing
Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.
To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:
1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you’re promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you’ve launched your campaign.
2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you’re looking for and negotiate favorable ad rates for your online marketing campaign.
3. Marketing Pages. Don’t lead prospective purchasers to a generic website. If you do, potential buyers won’t know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.
4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.
5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it’s a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.
6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.
7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.
Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.
If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it’s using the web to communicate the value of your products and services.
Michael Fleischner is the founder and President of MarketingScoop.com. He has appeared on major media including the TODAY Show, Bloomberg Radio, and more. With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs. Visit http://www.marketingscoop.com for more free marketing articles.
To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:
1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you’re promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you’ve launched your campaign.
2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you’re looking for and negotiate favorable ad rates for your online marketing campaign.
3. Marketing Pages. Don’t lead prospective purchasers to a generic website. If you do, potential buyers won’t know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.
4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.
5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it’s a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.
6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.
7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.
Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.
If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it’s using the web to communicate the value of your products and services.
Michael Fleischner is the founder and President of MarketingScoop.com. He has appeared on major media including the TODAY Show, Bloomberg Radio, and more. With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs. Visit http://www.marketingscoop.com for more free marketing articles.
Building an Opt-In List to Optimize Your Internet Marketing Success
Would you like to find out what those-in-the-know have to say about Opt-In? The information in the article below comes straight from well-informed experts with special knowledge about Opt-In.
In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called an opt-in list.
An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.
Think about what you've read so far. Does it reinforce what you already know about Opt-In? Or was there something completely new? What about the remaining paragraphs?
An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.
Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.
That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.
About the author:
Wade Whitehurst has retired from his financial management career.
He has been in internet marketing for awhile and has two websites in operation and plans others.
To find the best home based business ideas and opportunities so you can work at home visit: http://www.Earn-Income-From-Home.com
In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called an opt-in list.
An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.
Think about what you've read so far. Does it reinforce what you already know about Opt-In? Or was there something completely new? What about the remaining paragraphs?
An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.
Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.
That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.
About the author:
Wade Whitehurst has retired from his financial management career.
He has been in internet marketing for awhile and has two websites in operation and plans others.
To find the best home based business ideas and opportunities so you can work at home visit: http://www.Earn-Income-From-Home.com
Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.
Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing or product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.
One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out. This allows you to track the success of your promotions as well as have the email addresses of potential customers at your fingertips so that you can easily send out updated and new information to them.
It is of the utmost importance to choose an effective autoresponder. An autoresponder should be as personal as possible and send out follow-ups to potential customers since it has been proven that persistence pays off. It could take up to seven contacts before a final sale is conducted. Generally speaking an advertisement should be short and to the point. However, in this case, the customer has asked to see this specific information and therefore an effective autoresponder should allow you to place as much text on the page as you desire. The autoresponder that you choose should provide automatic updates to customers free of charge.
The autoresponder is one Internet marketing tool that will not cost you an arm and a leg. You can get free autoresponders online from several sources. The automatic responses will be a welcome addition to your marketing strategy and will help to automatically increase traffic to your site all while you do nothing. Be sure that the one you choose includes all the extras that will send you site to the top and your profits through the roof.
To find the best home based business ideas and opportunities so you can work at home visit: http://www.PlugInSuccess.com/pips.html
Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing or product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.
One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out. This allows you to track the success of your promotions as well as have the email addresses of potential customers at your fingertips so that you can easily send out updated and new information to them.
It is of the utmost importance to choose an effective autoresponder. An autoresponder should be as personal as possible and send out follow-ups to potential customers since it has been proven that persistence pays off. It could take up to seven contacts before a final sale is conducted. Generally speaking an advertisement should be short and to the point. However, in this case, the customer has asked to see this specific information and therefore an effective autoresponder should allow you to place as much text on the page as you desire. The autoresponder that you choose should provide automatic updates to customers free of charge.
The autoresponder is one Internet marketing tool that will not cost you an arm and a leg. You can get free autoresponders online from several sources. The automatic responses will be a welcome addition to your marketing strategy and will help to automatically increase traffic to your site all while you do nothing. Be sure that the one you choose includes all the extras that will send you site to the top and your profits through the roof.
To find the best home based business ideas and opportunities so you can work at home visit: http://www.PlugInSuccess.com/pips.html
Effective Classifieds Advertising Tips
Classified advertising is a relatively inexpensive way to promote your product or service, so it's a great option to consider for small businesses. However, if you're not careful, you can waste a lot of time and money on ineffective classified ads.
There are several factors to keep in mind when writing classified ads. If you keep these factors in mind, you can run an effective classifieds campaign.
1 – What are you selling?
Before you decide to run classified ads, you should determine if your product is well suited to classified advertising. In other words, are the people reading the classified ads likely to be looking for your product? For example, if you sell used cars, classified ads might be a great way for you to go, because people do read classified ads when they are looking for a car. On the other hand, you probably won't sell many Ferrari's with classifieds.
2 – Where are you running your ad?
How many people will read your ad? Who are these people? Are they young or old? Rich or poor? Are they likely to be interested in your product or service.
3 – Writing Your Ad
When you write your ad, remember what you are trying to do:
A. Catch the reader's attention, so they will read your ad (that is the job of your headline)
B. Convince the reader that you have something they might be interested in (that is the job of your ad body)
Get the reader to contact you or otherwise respond to your ad (you should have an clear idea of what you want the reader to do – call you, visit your website, etc.)
5 – Test, test, test
Once you start a classified advertising campaign, you should rigorously test your ads and methods to perfect them. This is one of the most important parts of any advertising project – removing what doesn't work, and improving what does work.
Happy advertising!
For Brazil classified advertising, go to Clasificados Brasil.
Article Source: http://www.marketingarticlelibrary.com
Internet Marketing for Professional Organizers
It is very important to put a lot of thought into marketing your professional organizer business. Even if you are a great professional organizer you will not be able to get any clients if no one knows about you and your business. Marketing is the process of getting the word out and letting others know about your professional organizer business.
Using Internet marketing to market your business is an excellent solution for professional organizers. Even if you are looking for local clients, marketing and promoting your business online is a great way to get the word out. Here are five tips to help you reach your potential organizing clients using Internet marketing:
- Create A Great Looking, Professional Web Site For Your Professional Organizer Business. Since you help your clients to organize, eliminate clutter and streamline their lives, make sure that your own web site is streamlined and easy to use.
Your professional organizer web site should have a professional look and feel and have information about you, your business, and services that you provide to your clients. There should be a way for potential clients to contact you. After all, you would like these people to get in touch with you and start working with you.
- Optimize Your Web Site for Search Engines. A great looking web site is not enough if you want to have a thriving professional organizer business. You need web site traffic. You need people visiting your web site, learning more about you and your services and contacting you for more information and to hire you.
A good way to drive more traffic to your web site is by doing search engine optimization. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. By optimizing your web site for search engines you can get more people looking for professional organizers in your area to your web site.
- Decide How To Monetize All Web Site Visitors. While you might be looking to work with local clients, some non-local visitors might visit your web site as well. While you cannot work with these people in person, can still monetize them by offering them phone consultations. You may also offer organizing e-books and special reports on your web site that you can sell to people who are not in your local area.
- Publish A Newsletter. Not everyone who comes to your web site will hire your immediately. Many people will need some time to make a decision about hiring you. You need to be able to keep in touch with the people who come to your web site, but are not ready to hire you yet.
Your newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your professional organizing products and services.
- Publish Your Articles Online. Writing and publishing articles on professional organizing topics is a great way to show off your expertise and let others know about your business. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
Use the techniques above to get more potential clients to your web site. Using online marketing is an excellent way to promote your professional organizer business.
Biana Babinsky is the online business consultant, expert and author who teaches professional organizers how to get more clients online. Subscribe to her free Effective Online Marketing Newsletter at http://www.avocadoconsulting.com/free_newsletter.html to learn how to promote your professional organizing business online.
Using Internet marketing to market your business is an excellent solution for professional organizers. Even if you are looking for local clients, marketing and promoting your business online is a great way to get the word out. Here are five tips to help you reach your potential organizing clients using Internet marketing:
- Create A Great Looking, Professional Web Site For Your Professional Organizer Business. Since you help your clients to organize, eliminate clutter and streamline their lives, make sure that your own web site is streamlined and easy to use.
Your professional organizer web site should have a professional look and feel and have information about you, your business, and services that you provide to your clients. There should be a way for potential clients to contact you. After all, you would like these people to get in touch with you and start working with you.
- Optimize Your Web Site for Search Engines. A great looking web site is not enough if you want to have a thriving professional organizer business. You need web site traffic. You need people visiting your web site, learning more about you and your services and contacting you for more information and to hire you.
A good way to drive more traffic to your web site is by doing search engine optimization. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. By optimizing your web site for search engines you can get more people looking for professional organizers in your area to your web site.
- Decide How To Monetize All Web Site Visitors. While you might be looking to work with local clients, some non-local visitors might visit your web site as well. While you cannot work with these people in person, can still monetize them by offering them phone consultations. You may also offer organizing e-books and special reports on your web site that you can sell to people who are not in your local area.
- Publish A Newsletter. Not everyone who comes to your web site will hire your immediately. Many people will need some time to make a decision about hiring you. You need to be able to keep in touch with the people who come to your web site, but are not ready to hire you yet.
Your newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your professional organizing products and services.
- Publish Your Articles Online. Writing and publishing articles on professional organizing topics is a great way to show off your expertise and let others know about your business. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
Use the techniques above to get more potential clients to your web site. Using online marketing is an excellent way to promote your professional organizer business.
Biana Babinsky is the online business consultant, expert and author who teaches professional organizers how to get more clients online. Subscribe to her free Effective Online Marketing Newsletter at http://www.avocadoconsulting.com/free_newsletter.html to learn how to promote your professional organizing business online.
Internet Marketing Secrets
If you're developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to know - especially those that can provide a significant boost to your rankings.
Marketing Experts Start with Google
I have seen various statistics, but one thing is clear, Google is the dominant player of search - commanding approximately 60% of all search engine traffic. Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say "Google". Do what you can to rank well on Google. As a result, you will see results on other search engines as well.
One of the simplest Internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize however that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your web site has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.
Optimize Your Home Page for a Keyword Phrase
You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do? Another internet marketing secret is to use a keyword phrase, not just a single keyword. Additionally, you want to find a keyword phrase that isn't very competitive but generates a decent level of traffic on a daily and monthly basis. To do so, follow these simple steps:
1. Visit the overture search tool at http://inventory.overture.com/d/searchinventory/suggestion/. This tool shows you how many individuals typed in a particular search term for the previous month.
2. Type in your keyword and notice other keyword suggestions. Select a number of keyword phrases to evaluate. The higher number of people searching on a keyword phrase generally means that it will be harder for you to get top placement for that term. A good number to shoot for, in terms of monthly keyword phrase searches, is about 1000 - 2000 per month.
3. Go to http://www.google.com and type in the keyword phrase(s) you've selected one at a time. After entering each, notice the total number of results listed in the upper right hand corner after your search. This is the number of web pages that are also associated with this keyword phrase. You want to find the keyword phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors.
On Page Optimization
If you are going to rank well for any keyword phrase, you need to effectively manage your on page optimization. Specifically, your use of H1 and H2 tags, page title, alt images, bolded text, italicized text, underlined text, and keyword proximity. The Internet marketing secret here is to copy your competition and do things slightly better. To do so, type in your keyword phrase in Google and visit the top 5 sites listed individually. Select "view source" in the Internet browser window you're using for each site and see what your toughest competition has done.
*Have they included the keyword phrase in their page title?
*Does the keyword appear in bolded text only once?
*Italicized text one? Underlined text only once?
*Does the keyword phrase appear in the first 25 words on the page? The last 25 words?
You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.
Off - Page Optimization
The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link.
There are some simple things you can do to begin developing an aggressive link campaign for those sites that link to your competitors - for the keyword phrase you've selected. The best advice I can give you however is to research SEO and link building software on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.
Building your link popularity is an arduous task and in my opinion difficult. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and effort you exert. Take my word for it, you don't want to build your links manually, you'll never get ahead - so research options on the Internet.
Once you begin developing links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.
The Internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.
by Michael Fleischner. Michael is a marketing expert with more than 12 years of marketing experience. He has appeared on the TODAY show, Bloomberg Radio, and more. Visit his website, http://www.marketingscoop.com for Internet MarketingSecrets and more FREE marketing articles.
Marketing Experts Start with Google
I have seen various statistics, but one thing is clear, Google is the dominant player of search - commanding approximately 60% of all search engine traffic. Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say "Google". Do what you can to rank well on Google. As a result, you will see results on other search engines as well.
One of the simplest Internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize however that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your web site has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.
Optimize Your Home Page for a Keyword Phrase
You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do? Another internet marketing secret is to use a keyword phrase, not just a single keyword. Additionally, you want to find a keyword phrase that isn't very competitive but generates a decent level of traffic on a daily and monthly basis. To do so, follow these simple steps:
1. Visit the overture search tool at http://inventory.overture.com/d/searchinventory/suggestion/. This tool shows you how many individuals typed in a particular search term for the previous month.
2. Type in your keyword and notice other keyword suggestions. Select a number of keyword phrases to evaluate. The higher number of people searching on a keyword phrase generally means that it will be harder for you to get top placement for that term. A good number to shoot for, in terms of monthly keyword phrase searches, is about 1000 - 2000 per month.
3. Go to http://www.google.com and type in the keyword phrase(s) you've selected one at a time. After entering each, notice the total number of results listed in the upper right hand corner after your search. This is the number of web pages that are also associated with this keyword phrase. You want to find the keyword phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors.
On Page Optimization
If you are going to rank well for any keyword phrase, you need to effectively manage your on page optimization. Specifically, your use of H1 and H2 tags, page title, alt images, bolded text, italicized text, underlined text, and keyword proximity. The Internet marketing secret here is to copy your competition and do things slightly better. To do so, type in your keyword phrase in Google and visit the top 5 sites listed individually. Select "view source" in the Internet browser window you're using for each site and see what your toughest competition has done.
*Have they included the keyword phrase in their page title?
*Does the keyword appear in bolded text only once?
*Italicized text one? Underlined text only once?
*Does the keyword phrase appear in the first 25 words on the page? The last 25 words?
You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.
Off - Page Optimization
The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link.
There are some simple things you can do to begin developing an aggressive link campaign for those sites that link to your competitors - for the keyword phrase you've selected. The best advice I can give you however is to research SEO and link building software on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.
Building your link popularity is an arduous task and in my opinion difficult. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and effort you exert. Take my word for it, you don't want to build your links manually, you'll never get ahead - so research options on the Internet.
Once you begin developing links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.
The Internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.
by Michael Fleischner. Michael is a marketing expert with more than 12 years of marketing experience. He has appeared on the TODAY show, Bloomberg Radio, and more. Visit his website, http://www.marketingscoop.com for Internet MarketingSecrets and more FREE marketing articles.
Langganan:
Postingan (Atom)